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Cesare Schiatti
Digital Business Developer Manager , Celli Group
I studied theoretical economics at Bocconi University, with a deep focus on optimal currency areas against reality. During the college I spent six months as a Badger in the University of Wisconsin Madison, hosted by a fraternity. After the MsC I followed may data passion joining Crea-mc, a consultancy boutique working on off trade loyalty cards data to provide consultancy to FMGC manufactures as Ferrero or retailers as Esselunga or Carrefour. There I also ran the development of the first VR supermarket for consumer insights leveraging also eye-tracking technologies. Then I joined Celli Group to start Celli Digital Solutions, a business unit with the mission to ideate, develop, commercialise and support digital cloud services on IoT connected beverage dispensers. Recently we improved our digital capabilities acquiring Uqido, a digital company I participate in the selection and acquisition process in 2022. Now we handle thousands of connected dispensers in all continents providing high value services to key client as PepsiCo or Carlsberg as well as small customers. I like biking and I am going to participate to the Eroica race this fall with my 1974 Bianchi bike that has the same lovely light blue color of my Fender 50s Stratocaster.