Featured Guests 

Gordon Benzie

Industry Analyst Relations and Market Intelligence, Director , PTC

Gordon Benzie is a software industry executive with a proven track record of translating vision into marketing strategies and campaigns that ignite growth. His role at PTC is to manage industry analyst relations and provide market intelligence that support the company's Service Lifecycle Management business. Before PTC, Gordon held similar roles at Schneider Electric, AVEVA, Dassault Systèmes, and other industrial software companies focused on enabling and accelerating digital transformation across manufacturing organizations.

Session Track:

Wednesday, May 17 1:00 PM - 1:30 PM 205 A

SE1767B - Asset-Centricity Expanded: Enabling Digital Transformation Across the Asset Lifecycle

Manufacturers and service providers of high-value, complex equipment require better visibility to asset data. These insights can drive greater efficiency and improve decision support to maximize revenue. An asset-centric approach to service management means providing the necessary support, insights, and knowledge to ensure highly complex equipment operates at full capacity. But the benefit doesn’t end there. A truly asset-centric approach be leveraged to drive enterprise-wide digital transformation initiatives to the next level. Hear how PTC's acquisition of ServiceMax has unlocked new potential attached to an asset-centric approach that connects service with product design and delivers a truly complete view of the asset lifecycle. 

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