Featured Guests 

Nir Eyal

Entrepreneur & Best Selling Author , Hooked: How to Build Habit-Forming Products

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products, which won the “Marketing Book of the Year” award from 800 CEO Read.

In addition to blogging at NirAndFar.com, Nir's writing frequently appears in TechCrunch, Inc, The Harvard Business Review, and PsychologyToday.

Session Track: Computer Aided Design (CAD)

Tuesday, June 09 2:00 pm – 2:45 pm On-Demand

Hooked: How to Build Habit Forming Products with Nir Eyal

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to "hook" users? Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical talk. This talk gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again. Participants will learn: The common design patterns of habit-forming products, the stages of habit formation and how to optimize for user retention, and get an in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.

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